Hegemony - One power over whole community
Globalisation - extension of free market
- socialist - utopian - people of the world are unified.
- Capitalist
- Refers to technology
- One common culture
Cultural Globalisation - World known corporations: football, McDonald's, Coca-Cola, Rock 'n' Roll.
George Ritzer - 'McDonaldization' - dominates more and more sectors world wide
Marshall Mcluhan - Global village - extended our central nervous system in a global embrace (1964)
- Radio + TV - Extension of eyes and ears
- Technological advances - Internet - extension of man- (we could see 9/11 happen through the internet)
- Jihad Vs McWorld (book) Benjamin, R. Barber.
- Ideologies of regligious nationalism and globalisation - local capitalism
Globalisation problems - sovereignty, accountability, city identity.
Cultural imperialism - certain countries over power others.
Key thinkers
- Schiller
- Chomsky
Media conglomerates operate as oligopolies
Warner - HBO, CNN, Cartoon Network, Sports Illustrated.
- The media outlets have same views and interests
- Oligopolies divide world into territories in terms of viable marketability.
1) North America 2) Western Europe, Japan and Australia 3) Developing countries (India, Brazil, China) 4) Rest of the world
Dissemination - UK gets westernised view
- Local culture is destroyed - New forms of cultural dependency
- Schiller - Dominance of US media forces model of broadcasting on other countries.
- Big Brother - Western culture rolled out across world.
- Western cultural imperialism
Ownership - Rupert Murdoch - NOTW, The Sun, Sunday Ties, The Times, BSkyB, Fox
- Selling news as a product
- News objectivity removed.
Sourcing - Reporters placed in western places
- News reports of interest to westerners
Funding - Needs to profitable to make new news stories
Flak - Negative response to news stories
- GCC - Buying off scientists to control media output
Anti Ideologies
- Repress Difference
- Quell Opposition
- Total, physical domination of the world
Al Gore ' An inconvenient truth' Dir. Davis Guggenheim.
- Sensationalism and scientific truth mix.
Gordon Brown using media to attack skeptics.
Sustainability - Meets the needs of the present without compromising the needs of the future.
Bio fuel - Alternative fuel for cars (greener fuel but made using pollutive methods)
- Plant built in poorest areas
-Noise and air pollution
- Negative social and enviro effects
- Green washing
- Media ideologies to make the big companies seem more environmental
- Taurus ecoboost
- Green McDonalds
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